THE SIDE HUSTLE STORY
Our story began on a ride from Abu Dhabi to Dubai. Our founder, Chad, realized there was nowhere in the country that sold the fresh, juicy, hazy IPA he craved after an insane month at the office.
As he sat in traffic near the eastern mangroves, he had an epiphany: the UAE community has been overlooked by the global beer industry – and the amazing beverages developed by craft brewers around the world were simply not present.
With no local brewing operations and no focus from global exporting breweries, UAE residents were basically stuck drinking whatever beer the top global brands decided they deserved…
OUR OFFERINGS
Malt+Hops+Water+Yeast. That’s it. That’s all it takes to make ordinary beer — but this isn’t just any ordinary beer.
This bottle is our ode to our fellow expatriates, those brave souls who leave all that they know in search for something bigger, bolder, better. And, like the expatriate, this stout’s character was built on a foundation laid in its homeland and redefined by its travels.
Our limited addition imperial stout was build on a base of malts and hops from across Germany, England, and America and yeast from Norway. Once brewed, it was matured in oak barrels forged in Portugal and first used to age port wine before being sent to America to add soft, sweet notes to spicy American rye whiskey. But its defining characteristic which make it truly special is the addition of Medjool dates and Burundi Migoti coffee, freshly roasted by Cafe Rider in Dubai, UAE.
Stop searching. The bigger, bolder, better beer you’ve been looking for is finally here. It was brewed just for you.
cascade, nugget, vanguard
2 row, black patent malt, chocolate malt, caramel crystal malt, flaked oats
opshaug kveik 518
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Unpredictable yet unforgettable, oh what a strange year it’s been! Time to sit back and get lost with our deliciously hazy IPA. With its golden straw color, crisp tropical aroma, and the crave-able flavors of fresh citrus, stone fruit and lychee, it truly is the perfect distraction.
- sabro, mosaic, citra
- 2 row, maris otter, flaked oats, flaked wheat
- house ale yeast
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Reset your clock after a long flight from home with the first release in our ‘single hop series.’ This fresh, hazy ipa bursts with robust tropical aromas and the big, bold flavors of pineapple and papaya.
- mackinac from pure mitten hops
- maris otter two row
- WLP008 east coast ale yeast
- Take a look at our locations map to find out where these beers can be purchased.
Our flagship hazy ipa is a veritable juice bomb. This silky-smooth treat is overloaded with Mosaic, Simcoe and Citra hops, creating an explosion of fresh mango, papaya and peach aromas. Bursts of tropical stone fruit flavors carry its perfectly balanced body through to a slightly bitter finish.
- mosaic, citra, simcoe
- golden promise, maris otter, flaked oat, crystal 10L
- WLP008 east coast ale yeast
- Take a look at our locations map to find out where these beers can be purchased.
Our Belgian inspired Witbier is crisp, refreshing and tantalizingly hazy. The bright citrus zestiness of fresh, hand peeled oranges, coriander and white peppercorns perfectly compliment the smooth body and slight earthy sweetness of its wheat and flaked oats base.
- citra
- 2 row, wheat malt, flaked wheat
- WLP400 belgian wit ale yeast
- Take a look at our locations map to find out where these beers can be purchased.
Our mimosa killer is a silky-smooth double IPA jam packed with 40 kgs per barrel of fresh mango, pink guava, peach and plums per batch. We stuffed the whirlpool with Mosaic, Simcoe and Citra hops then did it twice more in the dry hop to really elevate the stone fruit and citrus aromas. To balance its body and carry the fruit profile through, we utilized flaked oats and lactose, which provides just a hint of creamy sweetness. Move over mimosa, the new champion of brunch has arrived.
- mosaic, citra, simcoe
- golden promise, maris otter, flaked oat, crystal 10L
- WLP008 east coast ale yeast
- Take a look at our locations map to find out where these beers can be purchased.
Inspired by everyone’s favorite lemon mint drink, this smooth, easy drinking pale ale is loaded with fresh citrus aroma and balanced with subtle hints of mint. Golden Promise and Maris Otter malts provide its light golden color while the addition of flaked oats result in a smooth mouthfeel. Perfect for summer’s hot days and steamy nights.
- citra, perle, lemondrop
- golden promise, maris otter, flaked oat, crystal 10L
- WLP008 east coast ale yeast
- Take a look at our locations map to find out where these beers can be purchased.
The second release in our brunch beer series takes ‘Hops and Dreams’ up a notch (or two). By conditioning the Amarillo, Calypso and Cashmere NEIPA on a bed of fresh peach, plums and mango we accentuate the stone fruit flavors while leaving the bitterness behind. Now you don’t have to feel guilty when you reach for a breakfast beer … but remember: adults only.
- amarillo, calypso, cashmere
- golden promise, maris otter, flaked oat
- WLP008 east coast ale yeast
- Take a look at our locations map to find out where these beers can be purchased.
For our latest New England style IPA, we utilize a light Maris Otter and flaked oat base to provide a pale golden haze. By avoiding any use of bittering hops and using a unique blend of Amarillo, Calypso and Cashmere hops in the whirlpool and dry hop, this NEIPA delivers strong notes of stone fruit and melon with minimal bitterness. Expect ripe apple, green melon and pear flavors balanced by just the right amount of IPA bitterness.
- amarillo, calypso, cashmere
- golden promise, maris otter, flaked oat
- WLP008 east coast ale yeast
- Take a look at our locations map to find out where these beers can be purchased.
To escape from the summer heat, we took a simple blend of two row malt, flaked and white wheats and dry hopped it with a light touch of citra and cascade hops. We then conditioned it on 30 kgs of fresh peach puree, pink salt and fresh lime zest to create this light bodied and refreshingly tart peach Gose.
- citra, cascade
- 2 row, white wheat, flaked wheat
- WLP209 german ale/ kolsch yeast
- Take a look at our locations map to find out where these beers can be purchased.
We have invested in the people, equipment, ingredients and process so you don’t have to.
Are you a restaurant / bar owner?
Let BRaaS create a custom or private label craft offering which perfectly compliment your menu. Click here
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Are you looking to enter new markets? BRaaS’ unique licensing model turns the traditional expansion strategy on its head, removing risk and providing immediate profit as you enter new markets. Click here
For our first ‘beer as a service release’, we took the iconic American lager, famous for its rich amber color and medium bodied sweetness and gave it the craft treatment. a combination of 2 row, amber and crystal malts provide hints of toasted grain and caramel, while loads of vanguard and classic American cascade hops deliver a subtle bitterness with a fresh crisp aroma.
SIDE HUSTLE BLOG FEED
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