drink better. drink "local".
THE SIDE HUSTLE STORY
Our story begins like so many, after spending way too many hours at the office, Chad simply wanted a cold beer… but not just any beer, he wanted the fresh, juicy, hazy IPA so many of his American and European friends were enjoying after work. Only Chad was in traffic heading home to Dubai from Abu Dhabi and while the UAE has many wonderful treats, a true hazy IPA wasn’t one of them.
As he sat in traffic near the Eastern Mangroves, he came to a realization: the UAE community has been overlooked by the global beer industry. With no local brewing operations and no focus from global exporting breweries, UAE residents were basically stuck drinking whatever beer the top global brands mass-produced …
We have invested in the people, equipment, ingredients and process so you don’t have to.