THE SIDE HUSTLE STORY
Our story began on a ride from Abu Dhabi to Dubai. Our founder, Chad, realized there was nowhere in the country that sold the fresh, juicy, hazy IPA he craved after an insane month at the office.
As he sat in traffic near the eastern mangroves, he realized the UAE community has been overlooked by the global beer industry. With no local brewing operations and no focus from global exporting breweries, UAE residents were basically stuck drinking whatever beer the top global brands mass produced…
We have invested in the people, equipment, ingredients and process so you don’t have to.